The contribution of public relations in intercultural dialogue within social organizations
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Abstract
The purpose of this theoretical research is to analyze and explain the
contribution of public relations in intercultural dialogue within social
organizations. To do this we resorted to investigating the social conflicts
occurred during 2020; as well as to describe how the use of communication
tools, in particular intercultural dialogue, can promote understanding and
empathy in the face of different social problems.
The communicative management that a public relations professional
must carry out through effective communication must aim at mutual
understanding between government and citizens, highlighting the active
participation of the community, emphasizing the active participation of the
community and the value represented by the continuous debate between
the citizens and their institutions.
For public relations professionals, it is a challenge to carry out
intercultural communication with the purpose of solving the serious
problems of dialogue and lack of understanding, thus recognizing the
importance of maintaining a strategic organizational communication, where
the messages are bidirectional, generating thus greater interaction and,
above all, the resolution of social conflicts.
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References
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